Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns

Share this article:
Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.

The partnership will let Provision's 3D Media Center platform function as an integrated point-of-sale solution in malls, airports and other public locations.

Marketers can create an out-of-home/mobile campaign in a mall, airport, stadium or other public venue, anbd consumers can respond the call to action on  the signage by texting in. Coupons, tickets, vouchers and other printed items then become available from Provision's 3D Media Centers, which consumers can print the coupons at the kiosks and redeem.

“Mobile marketing serves as both an acquisition and retention tool for retailers and brands,” said Curt Thornton, CEO of Provision in a statement. “By adding a mobile marketing capability to our 3D holographic displays, we are able to offer our clients a… technology that will directly result in location-based sales."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.