Providian Teams With AllAdvantage for Aria Visa Promotion

Share this article:
Providian Financial signed a marketing agreement with AllAdvantage, an Internet infomediary that delivers direct marketing offers to its members based on data they provide about themselves.


Providian, San Francisco, will promote its Aria Visa card, which the bank developed last year specifically for promotion via the Internet. The card offers online credit approval, online balance transfers, Internet-based customer service and an expansive online rewards program. Providian offers four versions of the card based on applicants' online profiles.


Terms of the deal, announced this month by Providian, were not disclosed.


AllAdvantage and Providian said their alliance would let AllAdvantage integrate a credit card with other targeted merchant promotions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Visme

App of the Week: Visme

Simplifying the process of creating professional presentations and infographics is Visme's mission.

App of the Week: ABUKAI Expenses

App of the Week: ABUKAI Expenses

ABUKAI Expenses eliminates the hassle of creating expense reports.