Providian Joins Forces With PayPal to Issue Co-Branded Credit Card

Share this article:
Providian Financial Corp. and PayPal Inc., an online payment service, plan to issue a co-branded credit card this spring.


Consumers will be able to use the card in all online and offline merchant locations that accept credit cards. PayPal plans to make the card available without membership fees. It is in the process of developing marketing campaigns for the card and would not comment about advertising.


The companies will share revenues associated with each transaction on the card. Spending limits have not been finalized.


"Providian has 16 million customers. In order to build a customer base that large, you must know the credit market very well," said Vince Sollitto, director of communications at PayPal, Palo Alto, CA.


As part of the partnership, which was finalized on Tuesday, Providian has taken an equity stake in PayPal, Sollitto said, declining to specify.


PayPal is a service that lets consumers and businesses send and receive money from bank accounts and other credit cards via the Internet. The 2-year-old company primarily targets online shoppers and frequent online auction participants.


PayPal has roughly 6 million user accounts and adds approximately 20,000 new accounts per day, according to Sollitto.
Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.