Protagona Worldwide, nQuire Software Partner for Software Suite

Share this article:
Protagona Worldwide and nQuire Software Inc., San Mateo, CA, yesterday announced an agreement to develop an integrated suite of marketing automation and analysis applications.


Under the agreement, Protagona Worldwide, a Chicago-based marketing automation and analysis software producer, will build elements of the nQuire platform, a business intelligence software tool, into Protagona Ensemble. The product will provide enterprise-level marketing automation and intensive analysis to a larger, global customer base.


According to Protagona, the partnership adds more power to Protagona Ensemble, the company's core product family. The nQuire technology will serve as a platform for front-end discovery and segmentation processes as well as post-campaign results analysis.


Product integration efforts are already under way, and product distribution is planned for all of Protagona's sales force in Europe, North America, and Pan-Asia.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: