Protagona Worldwide, nQuire Software Partner for Software SuiteProtagona Worldwide and nQuire Software Inc., San Mateo, CA, yesterday announced an agreement to develop an integrated suite of marketing automation and analysis applications.
Under the agreement, Protagona Worldwide, a Chicago-based marketing automation and analysis software producer, will build elements of the nQuire platform, a business intelligence software tool, into Protagona Ensemble. The product will provide enterprise-level marketing automation and intensive analysis to a larger, global customer base.
According to Protagona, the partnership adds more power to Protagona Ensemble, the company's core product family. The nQuire technology will serve as a platform for front-end discovery and segmentation processes as well as post-campaign results analysis.
Product integration efforts are already under way, and product distribution is planned for all of Protagona's sales force in Europe, North America, and Pan-Asia.