Protagona Worldwide, nQuire Software Partner for Software Suite

Share this article:
Protagona Worldwide and nQuire Software Inc., San Mateo, CA, yesterday announced an agreement to develop an integrated suite of marketing automation and analysis applications.


Under the agreement, Protagona Worldwide, a Chicago-based marketing automation and analysis software producer, will build elements of the nQuire platform, a business intelligence software tool, into Protagona Ensemble. The product will provide enterprise-level marketing automation and intensive analysis to a larger, global customer base.


According to Protagona, the partnership adds more power to Protagona Ensemble, the company's core product family. The nQuire technology will serve as a platform for front-end discovery and segmentation processes as well as post-campaign results analysis.


Product integration efforts are already under way, and product distribution is planned for all of Protagona's sales force in Europe, North America, and Pan-Asia.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.