Protagona, Equifax Form CRM Partnership

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Protagona Worldwide, a marketing solutions vendor, and Equifax, an information solutions provider, have joined forces to offer acquisition campaign management capabilities under the new name of Equifax IA.


Equifax IA targets small and midsize enterprises and aims to improve their prospecting efforts cost-effectively while allowing larger organizations the ability to outsource the service.


The partnership brings together Protagona's campaign management software, called Protagona Ensemble, and Equifax's Dimensions data consumer database, which has 45 million names -- 18 million with lifestyle data -- at 22 million addresses.


The partnership also will allow Protagona, Chicago, and Equifax, Atlanta, to supply a bundled solution as opposed to customers buying ad-hoc bureau services and data.


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