If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.
Gaining share in the personal computing market was just the beginning. Now Lenovo wants to reach a new, premium audience.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.