Prospero Offers Online Ratings and Reviews

Share this article:
Another hosted service for capturing, aggregating and managing community members' opinions and experiences on products or services becomes available today when Prospero, a provider of community content management solutions, launches Prospero Ratings and Reviews.


Prospero also will announce that Taunton Press, a privately-held publishing company in Newtown, CT, is using the new service.


Prospero Ratings and Reviews lets online publishers offer a collaborative environment for community members to easily share customer/reader opinions and experiences about products, news articles, events and services while incorporating this information into editorial content, according to Prospero, Littleton, MA.


The application is part of Prospero's CommunityCM platform, a set of applications designed to expand audiences, create communities and develop community-based content that can be used throughout any site. Ratings and Reviews can be branded to match any Web site interface while providing online publishers a flexible design and control over content approval.


"Prospero showed great flexibility in developing custom applications to assist us in providing our customers with an innovative and engaging online experience," said Mark Coleman, interactive community manager at Taunton Press. "We are a niche publisher with a very passionate and devoted online community, and the integration process went smoothly because of the unique personalized support Prospero offers."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.