Prospectiv debuts e-mail database tool for parents

Share this article:

Sixty-one percent of parents use the Internet when researching products for their children, according to a new study by Prospectiv, Prospectiv's Consumer Preference Index (CPI).

The e-mail marketing services firm researched parent online activity as a part of the launch of a new lead generation e-mail newsletter tool to market to parents called Eversave Baby. The Eversave Baby list is Prospectiv's opt-in membership database of parents who have signed up to receive e-mail offers and information about baby products through Prospectiv's online properties Healthier.com and Eversave.com.

Marketers who use the tool can send parents articles and tips about babies via e-mail. The tool lets marketers sponsor branded e-mails, advertise or sponsor Prospectiv's Eversave Baby branded e-mails and expand their lists by promoting recipients in their database to opt-in to their own e-mail mailings.

According to Prospectiv's research, 50% of parents online are searching for information on products and 44% are looking for discounts. The research also found that 47% of parents are using search, 16% e-mail newsletters and 12% branded product sites to research baby products online.

In addition, 56% of consumers polled said that they would sign up for an e-newsletter that offered promotions, coupons, tips and advice about baby/child products and topics.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions