Prospectiv debuts e-mail database tool for parents

Share this article:

Sixty-one percent of parents use the Internet when researching products for their children, according to a new study by Prospectiv, Prospectiv's Consumer Preference Index (CPI).

The e-mail marketing services firm researched parent online activity as a part of the launch of a new lead generation e-mail newsletter tool to market to parents called Eversave Baby. The Eversave Baby list is Prospectiv's opt-in membership database of parents who have signed up to receive e-mail offers and information about baby products through Prospectiv's online properties Healthier.com and Eversave.com.

Marketers who use the tool can send parents articles and tips about babies via e-mail. The tool lets marketers sponsor branded e-mails, advertise or sponsor Prospectiv's Eversave Baby branded e-mails and expand their lists by promoting recipients in their database to opt-in to their own e-mail mailings.

According to Prospectiv's research, 50% of parents online are searching for information on products and 44% are looking for discounts. The research also found that 47% of parents are using search, 16% e-mail newsletters and 12% branded product sites to research baby products online.

In addition, 56% of consumers polled said that they would sign up for an e-newsletter that offered promotions, coupons, tips and advice about baby/child products and topics.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?