Propay launches card reader

Share this article:

Payment processing service ProPay recently launched its MicroSecure Card Reader, targeted toward direct sellers.

The card reader encrypts the credit or debit card information at the time of swipe and stores it in coded form for later processing. The information also can be transmitted and processed real-time through ProPay's secure virtual terminal from any Internet-connected PC.

The device is primarily aimed at the door-to-door, small and home-based merchants who accept credit and debit card payments in face-to-face transactions, ProPay president and CEO Gary Goodrich said.

Market research shows that more than 6.9 million small and mobile merchants run credit and debit card transactions, he said. Since its recent launch, about 2,000 of the card readers have been sold to businesses such as home party consultants, mobile service providers, charities and door-to-door salespeople.

The device is currently available on the company's Web site, and is being marketed primarily word of mouth. The company plans to use SEO tactics and some online advertising in coming months to market the product, Goodrich said.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.