Promotions.com Puts a Stranglehold on Marketing the WWFThe World Wrestling Federation Entertainment Inc. has partnered with Promotions.com for a one-year strategic promotional agreement, the organization said yesterday. The WWF is looking to Promotions.com to create sweepstakes and other marketing programs to raise its online advertising revenue and increase the number of registered users at wwf.com.
Under the agreement, Promotions.com will serve as the exclusive provider of Internet promotion solutions for the WWFE's 11 branded Web sites within its media network. The first monthly promotion has already begun and features winning a trip to Wrestlemania 2000 on April 2.
From a database standpoint, the agreement will be mutually beneficial to both parties involved. Promotions.com and the WWF will share the information collected from each promotion entry generated. The WWF's site gets 3 million unique monthly visitors. Consumers entering the promotions will also be offered the choice to receive a WWF newsletter and become members of Promotions.com.