Promotions.com Inks Agreement With FreeShop
The companies said the one-year agreement is worth an unspecified seven-figure sum for Promotions.com and is expected to bring in approximately 1.5 million customers to FreeShop.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.