Promotions.com Inks Agreement With FreeShop
The companies said the one-year agreement is worth an unspecified seven-figure sum for Promotions.com and is expected to bring in approximately 1.5 million customers to FreeShop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.