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MRM makes several senior leadership changes

Allison Schiff February 13, 2012

Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.

USPS to propose repeat mobile barcode promo

Melissa Hoffmann January 31, 2012

The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.

JCPenney overhauls marketing, promo strategy

Alex Palmer January 25, 2012

JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.

PCH EVP strikes innovative chord

Alex Palmer January 01, 2012

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Gotham promotes Johnson, Tick to co-president

Juan Martinez July 29, 2011

Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.

Marketers cast skeptical eye on daily deal promotions

Tim Peterson June 15, 2011

Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.

Fender uses SMS for rebate redemption effort

Tim Peterson June 07, 2011

Musical instrument manufacturer Fender is running a product promotion campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS. The company is working with digital marketing firm Knotice on the promotion.

Shuttleworth promoted to chief strategy officer at Draftfcb Chicago

Juan Martinez May 13, 2011

Draftfcb Chicago has promoted EVP and chief strategic planning officer Jamie Shuttleworth to chief strategy officer, the agency said May 13. He will report directly to Draftfcb Chicago president Michael Fassnacht and manage about 100 employees in the agency's planning and customer intelligence departments.

Rumors of email's demise have been greatly exaggerated

Tim Peterson April 04, 2011

A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.

E-mail resolutions to attract and keep customers in 2011

John Janetos January 01, 2011

When your e-mail program is profitable and running smoothly, don't get complacent.

Q&A: Stephen Thomas, VP of marketing, Edible Arrangements

Jacqueline Renfrow January 01, 2011

Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year

Shell campaign targets brand influencers with coupons, sweepstakes

Shahnaz Mahmud August 03, 2010

Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.

Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food

Dianna Dilworth February 24, 2010

Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.

Verizon's complex Droid ads are unlikely to win over many iPhone adopters

Dan Khabie, CEO, Digitaria February 01, 2010

The commercial looks like a typical Apple offering: Upbeat music (MoZella's "Magic") playing over a simplistic white background with plain black text, flashing phrases, each starting with Apple's omnipresent "i." "iDon't have a real keyboard," and "iDon't run simultaneous apps." Suddenly the ad shifts. The screen bursts with abstract, metallic visuals and garbled robotic sounds, followed by the tagline, "Droid Does."

Amount of coupons issued, used jumped in 2009

Nathan Golia January 25, 2010

Last year saw the first year-over-year increase in coupon redemption since 1992, according to a report from transaction settlement provider Inmar. Consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 billion the year before. Marketers embraced the behavioral shift, distributing 367 billion coupons in total — the highest number on record since Inmar began tracking coupon use in 1988.

America's got .... yodelers

Carol Krol October 13, 2009

Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

August 17, 2009

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.