Promotions Site Moves Into E-Mail Marketing
GetRelevant's model involves a network of 38 Web sites and e-mail distribution partners. Typically, GetRelevant places a link to a client company's promotion on a network partner's Web site. The partner site earns a commission every time a visitor to the site participates in the promotion.
Through the product, tentatively named GetRelevant Revenue Mail, hyperlinks leading to a client company's promotion will be placed within the e-mail messages sent from network partners such as online direct marketers and newsletter providers.
"We've taken [our model] beyond the Web site and into e-mail," said Mitchel Harad, CEO of GetRelevant, San Francisco. "We provide a steady stream of leads and clients only pay for performance."
Both the Web site and e-mail models involve a link to a site on GetRelevant servers where the promotions are housed. This page has the same look and feel of the destination from which the user was whisked away. Here, they are asked to provide whatever demographic and other information the client company is looking to collect.
The client company receives all of the data. The network partner site is presented with an aggregate depiction of visitors to their site who participated in the promotion. They do not, however, have access to detailed information such as e-mail addresses.
Client companies pay $2 to $3 per lead. Harad would not reveal the commission rate that network partners receive.
Network partners include FamilyBeat.com, Fidget.com and FunnyMail.com.