Promotions Site Moves Into E-Mail Marketing

Share this article:
GetRelevant, a targeted promotions network, said today it is launching its customer acquisition model for e-mail marketing.


GetRelevant's model involves a network of 38 Web sites and e-mail distribution partners. Typically, GetRelevant places a link to a client company's promotion on a network partner's Web site. The partner site earns a commission every time a visitor to the site participates in the promotion.


Through the product, tentatively named GetRelevant Revenue Mail, hyperlinks leading to a client company's promotion will be placed within the e-mail messages sent from network partners such as online direct marketers and newsletter providers.


"We've taken [our model] beyond the Web site and into e-mail," said Mitchel Harad, CEO of GetRelevant, San Francisco. "We provide a steady stream of leads and clients only pay for performance."


Both the Web site and e-mail models involve a link to a site on GetRelevant servers where the promotions are housed. This page has the same look and feel of the destination from which the user was whisked away. Here, they are asked to provide whatever demographic and other information the client company is looking to collect.


The client company receives all of the data. The network partner site is presented with an aggregate depiction of visitors to their site who participated in the promotion. They do not, however, have access to detailed information such as e-mail addresses.


Client companies pay $2 to $3 per lead. Harad would not reveal the commission rate that network partners receive.


Network partners include FamilyBeat.com, Fidget.com and FunnyMail.com.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.