Promotional marketing

Share this article:
I just finished up a special feature on promotional marketing -- I got such a great response when I asked folks for examples. So many interesting promotions out there! It'll run in next week's issue of DMNews so check it out online or in print. I contacted Nowell Upham, EVP of promotional marketing at The Marketing Arm, for some insight into trends. I asked: Are marketers doing more of certain types of promotions? His response: "There's more experimentation and the use of smaller initiatives threaded together or layered on top of each other. Marketers are giving consumers the option to navigate the brand experience in a horizontal or vertical manner." You'll see more of his comments in next week's issue...

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions