promotion

Mindshare CEO named president of GroupM

Allison Schiff January 26, 2012

Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.

Ogilvy names new worldwide CMO

Allison Schiff January 04, 2012

Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.

OgilvyOne names insider regional director

Allison Schiff December 20, 2011

OgilvyOne North America has named Harvey Kipnis regional director, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Kipnis, formerly managing director of OgilvyOne New York, will be replaced in that role by Dimitri Maex, former managing director of OgilvyOne New York's consulting and analytics group.

'Generation Y' audience gains  insider travel tips from MTV

Melissa Hoffmann November 01, 2011

Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.

Dodge sports 'golden ticket' strategy in scavenger hunt

Melissa Hoffmann November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.

Dames promoted to Harte-Hanks corporate VP

Melissa Hoffmann September 19, 2011

Harte-Hanks has promoted Brian Dames to corporate VP. He was previously managing director in charge of data services and data solutions for Harte-Hanks Direct Marketing. In the new role, Dames will serve as the senior business leader for the company's database marketing and analytics businesses.

Harte-Hanks promotes Simpson to SVP of retail, consumer brands

Juan Martinez August 31, 2011

Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division. Reporting to Gary Skidmore, president of Harte-Hanks Direct Marketing, he will oversee a 25-employee division.

LG launches social media contest to promote refrigerator

Juan Martinez August 11, 2011

LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.

New accounting rules will improve your loyalty books

Kelly Hlavinka, managing partner, Colloquy August 01, 2011

Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and  hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.

Gotham promotes Johnson, Tick to co-president

Juan Martinez July 29, 2011

Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.

GSI promotes Barratt to grow international business

Juan Martinez May 25, 2011

GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.

Shuttleworth promoted to chief strategy officer at Draftfcb Chicago

Juan Martinez May 13, 2011

Draftfcb Chicago has promoted EVP and chief strategic planning officer Jamie Shuttleworth to chief strategy officer, the agency said May 13. He will report directly to Draftfcb Chicago president Michael Fassnacht and manage about 100 employees in the agency's planning and customer intelligence departments.

Greatrex named Cox Communications CMO

Juan Martinez March 02, 2011

Cox Communications, a broadband and entertainment subsidiary of media company Cox Enterprises, named Mark Greatrex SVP and CMO on March 1. He will oversee all marketing activities including customer value management, branding and advertising.