In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
It's becoming ever more important for marketers to embrace social media for their own self-promotion.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
Adrea Rubin Media, Inc. has promoted Joe Frick to VP of marketing and social media, the company announced April 4.
MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release.
Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz.
Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.
OgilvyOne North America has named Harvey Kipnis regional director, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Kipnis, formerly managing director of OgilvyOne New York, will be replaced in that role by Dimitri Maex, former managing director of OgilvyOne New York's consulting and analytics group.
The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.
Harte-Hanks has promoted Brian Dames to corporate VP. He was previously managing director in charge of data services and data solutions for Harte-Hanks Direct Marketing. In the new role, Dames will serve as the senior business leader for the company's database marketing and analytics businesses.
Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division. Reporting to Gary Skidmore, president of Harte-Hanks Direct Marketing, he will oversee a 25-employee division.
LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.
Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.
GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.
Draftfcb Chicago has promoted EVP and chief strategic planning officer Jamie Shuttleworth to chief strategy officer, the agency said May 13. He will report directly to Draftfcb Chicago president Michael Fassnacht and manage about 100 employees in the agency's planning and customer intelligence departments.
Cox Communications, a broadband and entertainment subsidiary of media company Cox Enterprises, named Mark Greatrex SVP and CMO on March 1. He will oversee all marketing activities including customer value management, branding and advertising.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.