Programmatic

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

5 Things to Know About In-App Mobile Video Advertising

5 Things to Know About In-App Mobile Video Advertising

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Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

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Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

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Kurt Kratchman of Grapeshot describes as contextual approach to brand safety

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

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Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

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Programmatic advertising appears to be stronger than ever

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

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Boldly going beyond traditional programmatic, towards the predictive frontier

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

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xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

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Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

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Eyeota offers brands access to audience data from a pool of three billion unique profiles

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

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Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

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Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

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Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

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Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

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Andy Monfried of Lotame on the blurring lines between martech and adtech

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

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Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

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