Programmatic

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

By

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

By

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

By

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

5 Things to Know About In-App Mobile Video Advertising

5 Things to Know About In-App Mobile Video Advertising

By

Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

By

Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

By

Kurt Kratchman of Grapeshot describes as contextual approach to brand safety

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

By

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

By

Programmatic advertising appears to be stronger than ever

Striking Matches with MaxPoint

Striking Matches with MaxPoint

By

The CRM and matching software vendor catalyses audiences for the marketing eco-system

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

By

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

By

Our weekly column about marketing tech and ops

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

By

Boldly going beyond traditional programmatic, towards the predictive frontier

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

By

George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

By

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

By

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

By

Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

By

How to bring more value to programmatic

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

By

Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

By

Eyeota offers brands access to audience data from a pool of three billion unique profiles

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

By

DoubleVerify authenticates digital environments for brand safety

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

By

DoubleVerify authenticates digital environments for brand safety

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

By

Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Bridging the Creative Gap

Bridging the Creative Gap

By

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

By

Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

By

Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

By

Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

By

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

By

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

By

Andy Monfried of Lotame on the blurring lines between martech and adtech

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above