Programmatic

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

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Boldly going beyond traditional programmatic, towards the predictive frontier

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

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xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

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Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

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Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

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Eyeota offers brands access to audience data from a pool of three billion unique profiles

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

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Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

40 Under 40 2016: Victor Wong, Thunder

40 Under 40 2016: Victor Wong, Thunder

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Victor Wong is the CEO of Thunder, a pioneer in the programmatic creative industry.

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

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Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

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Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

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Andy Monfried of Lotame on the blurring lines between martech and adtech

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

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Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

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Sara Spivey, CMO of Bazaarvoice

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

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Russell Glass answers questions about LinkedIn's leap into programmatic

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

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The luxury automotive brand experiences big wins by relying on content, data, and technology.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

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At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Header Bidding Could Be Transformational for Marketing

Header Bidding Could Be Transformational for Marketing

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This programmatic route to premium inventory is here to stay, says a panel at an IAB conference.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

MediaMath Launches 2nd-Party Data Business

MediaMath Launches 2nd-Party Data Business

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Helix president Jacob Ross promises high-quality transactional data culled from top online retailers.

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