Programmatic Buying

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

By

Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Top Publishers Invest in Programmatic Buying

Top Publishers Invest in Programmatic Buying

By

Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.

How the Social DSP Will "Defrag" Social Media Advertising

How the Social DSP Will "Defrag" Social Media Advertising

We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

News Byte: Programmatic Ad Buying Growing Faster Than Expected

News Byte: Programmatic Ad Buying Growing Faster Than Expected

By

eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

By

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

By

Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

News Byte: AOL Acquires Adap.tv

News Byte: AOL Acquires Adap.tv

By

AOL continues to expand its digital and premium content offerings.

Bots Mobilize

Bots Mobilize

By

Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

By

AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Programmatic, But Not Personalized

Programmatic, But Not Personalized

By

Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.

Kellogg Company: 'We don't care about clicks'

Kellogg Company: 'We don't care about clicks'

By

Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.