Programmatic Buying

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

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The luxury automotive brand experiences big wins by relying on content, data, and technology.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

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Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

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At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Header Bidding Could Be Transformational for Marketing

Header Bidding Could Be Transformational for Marketing

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This programmatic route to premium inventory is here to stay, says a panel at an IAB conference.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

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Finding products and services is easier than it's ever been, but at what cost?

MediaMath Launches 2nd-Party Data Business

MediaMath Launches 2nd-Party Data Business

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Helix president Jacob Ross promises high-quality transactional data culled from top online retailers.

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

Rocket Fuel Makes Move to People-Based Marketing

Rocket Fuel Makes Move to People-Based Marketing

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It claims 30% higher response for beta testers of the system that promises a single view of individuals across devices.

MediaMath Names O'Connell CMO

MediaMath Names O'Connell CMO

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An analyst of the programmatic scene for the past five years, O'Connell yearns to get her hands back on the controls.

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Ad Tech Companies Reap Bulk of Programmatic Payouts

Ad Tech Companies Reap Bulk of Programmatic Payouts

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The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.

UK Lags U.S. In Programmatic Adoption, Survey Finds

UK Lags U.S. In Programmatic Adoption, Survey Finds

More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

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More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

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A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

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The ratings king prepares for a day when programmatic buying migrates to broadcast television.

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

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Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

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Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

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The company aims to address mobile programmatic buying through several recent partnerships.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

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New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

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From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

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Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

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Can marketers harmonize the two ad forms?

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Top Publishers Invest in Programmatic Buying

Top Publishers Invest in Programmatic Buying

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Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.

How the Social DSP Will "Defrag" Social Media Advertising

How the Social DSP Will "Defrag" Social Media Advertising

We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

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