Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.
We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
AOL continues to expand its digital and premium content offerings.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.
Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.