May 01, 2013
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
April 09, 2013
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
January 22, 2013
Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.
June 21, 2012
Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
