Programmatic Buying

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

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More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

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A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

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The ratings king prepares for a day when programmatic buying migrates to broadcast television.

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

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Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

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Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

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The company aims to address mobile programmatic buying through several recent partnerships.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

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New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

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From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

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Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

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Can marketers harmonize the two ad forms?

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

Top Publishers Invest in Programmatic Buying

Top Publishers Invest in Programmatic Buying

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Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.

How the Social DSP Will "Defrag" Social Media Advertising

How the Social DSP Will "Defrag" Social Media Advertising

We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

News Byte: Programmatic Ad Buying Growing Faster Than Expected

News Byte: Programmatic Ad Buying Growing Faster Than Expected

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eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

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What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

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Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

News Byte: AOL Acquires Adap.tv

News Byte: AOL Acquires Adap.tv

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AOL continues to expand its digital and premium content offerings.

Bots Mobilize

Bots Mobilize

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Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

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AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Programmatic, But Not Personalized

Programmatic, But Not Personalized

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Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.

Kellogg Company: 'We don't care about clicks'

Kellogg Company: 'We don't care about clicks'

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Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.

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