The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.
More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
The company aims to address mobile programmatic buying through several recent partnerships.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
Can marketers harmonize the two ad forms?
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.
We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
AOL continues to expand its digital and premium content offerings.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions.
Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.
Company of the Week
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...