Program Turns Newspaper Circulars Into Online Promos

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DailyShopper recently debuted NetCircular, a two-tiered program that lets retailers use their newspaper coupon circulars for Internet promotions.


Clients can set up private-label Web pages in a program called NetCircular Retail or can run one-page ads across DailyShopper's partner sites in a system called NetCircular Network.


NetCircular Network currently serves ads to the Chicago Tribune's www.chicagotribune.com, Verizon New Media Inc.'s www.superpages.com and its own site, www.dailyshopper.com.


DailyShopper, Seattle, plans to expand the network.


The programs allow consumers to select coupons and then print them for purchases at participating outlets. The private-label pages and network pages also offer printable store information such as city maps, directions and hours of business.


Clients in the programs meet with DailyShopper's creative team to design the sites and network pages with the look of the retailer's circulars and in-store displays. The prices and product details, which normally follow the company's offline efforts, also are typically organized in this stage. The Web pages are then coded and are up and running within a week, DailyShopper said.


The cost for the service is scaled according to whether clients order the Retail or Network programs or both. More specific pricing was not available.


More information can be found at www.dailyshopper.net or by calling 206/805-3657.

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