Program Turns Newspaper Circulars Into Online Promos

Share this article:
DailyShopper recently debuted NetCircular, a two-tiered program that lets retailers use their newspaper coupon circulars for Internet promotions.


Clients can set up private-label Web pages in a program called NetCircular Retail or can run one-page ads across DailyShopper's partner sites in a system called NetCircular Network.


NetCircular Network currently serves ads to the Chicago Tribune's www.chicagotribune.com, Verizon New Media Inc.'s www.superpages.com and its own site, www.dailyshopper.com.


DailyShopper, Seattle, plans to expand the network.


The programs allow consumers to select coupons and then print them for purchases at participating outlets. The private-label pages and network pages also offer printable store information such as city maps, directions and hours of business.


Clients in the programs meet with DailyShopper's creative team to design the sites and network pages with the look of the retailer's circulars and in-store displays. The prices and product details, which normally follow the company's offline efforts, also are typically organized in this stage. The Web pages are then coded and are up and running within a week, DailyShopper said.


The cost for the service is scaled according to whether clients order the Retail or Network programs or both. More specific pricing was not available.


More information can be found at www.dailyshopper.net or by calling 206/805-3657.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.