Profits Up 95 Percent at Big Flower

Share this article:
Advertising and marketing services company Big Flower Holdings Inc., New York, increased its adjusted 1997 net sales 14.5 percent to $1.4 billion, from $1.2 billion in 1996. Adjusted net income for 1997 grew 95.1 percent to $28 million, from $14.4 million in 1996.


Adjusted net sales for the fourth quarter of 1997 rose 17.7 percent to $420.8 million, from $357.6 million in 1996. Adjusted net income for the quarter grew 31.4 percent to $13.5 million, from $10.3 million for the same period in 1996.


The company said the results reflect increased demand for its higher-margin targeted marketing and advertising products, growth in the digital services businesses and several acquisitions made last year.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.