Profitability

Hyperpersonalize. Your Customers and CFO Will Thank You

Hyperpersonalize. Your Customers and CFO Will Thank You

Personalization isn't just about delivering an improved customer experience, it's about growing profitability.

Sears posts net loss

By

Sears Holdings Corp. posted a third-quarter net loss of $421 million, the company reported Nov. 17. Sears brand domestic comparable store sales declined 0.7% and subsidiary Kmart's comparable store sales declined 0.9%.

Office Depot's Q3 sales decline, profit increases

By

Office Depot's sales for the third quarter of 2011 decreased 2% to $2.8 billion compared with the third quarter of 2010, the company reported on Oct. 25.

How to measure engagement

How to measure engagement

Engagement has been a primary goal of every marketing campaign, long before the Internet turned commerce upside down or the CMO title was invented. Since the beginning of the digital marketing age, it has been the Holy Grail of brand managers.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.