Professor: USPS not an effective political issue for the right

Share this article:

Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick. The USPS is determining which and how many branches to close in an effort to cut costs.

For one, Schaller cites big business' reliance on the USPS as a delivery service for its marketing efforts.

“According to the USPS' 2008 annual report, of the 201.9 billion pieces of mail delivered, only about 10% originate from households. The other 90% comes from businesses, agencies and other nonhouseholds,” Schaller wrote in the Sun. “The trade groups know the score: The magazine publishers support USPS solvency, and the direct mail industry says it will gladly accept five-day mail delivery if necessary.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...