Professor: USPS not an effective political issue for the right

Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick. The USPS is determining which and how many branches to close in an effort to cut costs.

For one, Schaller cites big business' reliance on the USPS as a delivery service for its marketing efforts.

“According to the USPS' 2008 annual report, of the 201.9 billion pieces of mail delivered, only about 10% originate from households. The other 90% comes from businesses, agencies and other nonhouseholds,” Schaller wrote in the Sun. “The trade groups know the score: The magazine publishers support USPS solvency, and the direct mail industry says it will gladly accept five-day mail delivery if necessary.”

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...