Products, Alliances Go After Web MarketTORONTO - Most of the new products and partnerships on display at exhibitor booths at the DMA's 82nd Annual Conference & Exhibition here last month had a connection with the Web. Here is a rundown of some of the most significant ones:
Harte-Hanks Inc., the worldwide direct and interactive marketing company, announced an alliance with eGain, Sunnyvale, CA, an inbound e-mail marketing technology vendor.
Harte-Hanks, San Antonio, will incorporate a branded version of eGain's hosted solutions as the backbone for its inbound e-mail routing and response management services. The goal is to enhance its ability to design, develop, implement and deploy scaleable, online customer support.
Experian, Orange, CA, showcased its Visitor Insight e-commerce solution, which runs in the background of a Web site. When a consumer registers on a site, Visitor Insight supplements information provided by that consumer with demographic information from Experian's InSource database of consumer marketing information covering 98 percent of households in the United States.
Naviant, a customer-relationship management vendor in Newtown Square, PA, announced a strategic alliance with e.Data.com, Boca Raton, FL, an Internet-based information technology solutions provider.
Under the terms of the $56-million, 5-year agreement, e.Data.com will design and implement a customized Internet delivery system for Naviant's Hi-Tech Household file, which contains Internet-enabled household data. In addition, eData.com will perform data processing services and fulfillment.
QuikPak Inc., Lafayette, IN, a fulfillment company that provides catalogers and direct marketers with expedited literature fulfillment, formed an alliance with Assist Cornerstone Technologies, Salt Lake City, an e-commerce vendor whose flagship product, e.System, processes requests online.
The alliance allows Internet merchants to immediately forward requests for literature to QuickPak's facility for rapid fulfillment.
Spider Technologies Inc., Englewood, CO, a Web-based CRM software provider, and Net Perceptions, Minneapolis, the
e-commerce personalization solution provider, announced a partnership to help customers identify and pursue business opportunities.
When customer interactions are logged onto Spider's software program, called SpiderDirect, Net Perceptions helps develop a purchasing-preference profile for that customer based on the information.
It can be accessed with SpiderDirect software through subsequent interactions. This is designed to help companies identify additional product recommendations for customers, and allow companies to upsell or cross-sell to them.
Epsilon, Burlington, MA, announced the release of a Web-enabled planning module, called Epsilon Campaign Manager 4.0, that allows marketers to do campaign planning in real time and check the campaign at any point in the process. Marketers can also run "what if" scenarios based on the most up-to-date information.
Once the final plan has been determined, the marketer can send the information directly into the campaign management application.
Group 1 Software, a database marketing and data-quality vendor in Lanham, MD, announced that it has enabled all its client/server products to be used in e-commerce applications for customer address correction and verification.