Vertis Starts Hispanic Co-Op Mailer

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Vertis Communications on Sept. 27 introduced a co-operative direct mail product targeted to Hispanic homeowners.

Vertis, Baltimore, designed Alcance en tu Buzon to deliver personalized, trackable retail promotions directly to the mailboxes of 2.1 million Hispanic homeowners. The 12-page, bilingual booklet includes premium coupon pages and special ride-along promotions.

It will be distributed in conjunction with major Hispanic holidays, such as Thanksgiving, Christmas, Cinco de Mayo, Mother's Day and Mexican Independence Day.

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