Production & Printing: Latest Headlines

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

The company infuses print with digital to create a harmonizing ad experience.

Millennials Save In All Channels

Millennials Save In All Channels

Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Who Mobilized Consumers' Shopping Habits? It's All You!

Who Mobilized Consumers' Shopping Habits? It's All You!

The Time Inc. publication condenses content and ecommerce into a single mobile page

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

The brands partner to promote safe driving in an integrated campaign

Features

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

As print declines, publishers dive into data

As print declines, publishers dive into data

Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.

Consolidation transforms the printing industry landscape

Consolidation transforms the printing industry landscape

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.

Mail tracking demand

Mail tracking demand

U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.

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