Production & Printing: Latest Headlines
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.
Eastman Kodak is reportedly planning to file for Chapter 11 bankruptcy protection in the coming weeks after financial struggles and attempts to sell off a portfolio of more than 1,000 digital photography patents.
Printer Quad/Graphics signed a $135 million multi-year agreement with long-term partner Bluestem Brands on Dec. 12.
Paper producer NewPage Corp. filed for Chapter 11 bankruptcy protection on September 7 to ease its debt restructuring.
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.
While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren
Marketers sound off on how rising costs are impacting strategies.