RR Donnelley buys Sequence Personal

Share this content:
RR Donnelley buys Sequence Personal
RR Donnelley buys Sequence Personal

Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.

Sequence will become part of RRD's CustomPoint Solutions Group, which includes the company's multichannel marketing, custom publishing and direct marketing services.

John Paloian, COO of RRD, said in a statement that “the ability to deliver targeted content is attractive to readers, advertisers, publishers and other RR Donnelley customers across virtually every segment that we serve.”

Financial terms of the deal were not disclosed.

RRD also acquired Journalism Online, a Web-based publishing service, in March and real estate marketing services company 8touches two months earlier. The Chicago-based company reported net sales of $2.6 billion in the second quarter of 2011.

A RR Donnelley representative could not be immediately reached for comment.

close

Next Article in Production and Printing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above