Outlook Group, Madison Direct Sign 10-Year Deal

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Outlook Group Corp. said yesterday that it signed a 10-year agreement with Madison Direct Marketing to do all insertion and mail coordination for Madison Direct's marketing programs as well as short-run printing and inventory management.

Madison Direct, Stamford, CT, uses life-stage databases and marketing vehicles to help leading consumer companies reach their target audiences. Based on expected volume, sales under the contract are valued around $1.5 million a year.

In connection with the agreement, Outlook Group, Hartford, CT, purchased a one-of-a-kind Buhrs custom intelligent collator. The specialized equipment performs high-volume match-mailing functions such as making the envelope, selecting and inserting the correct pieces and personalizing each mailing.

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