New Hope Natural Media, a company that provides integrated marketing solutions to the natural products industry, said yesterday that it chose The Ballantine Corp. for recent direct mail print projects.
New Hope Natural Media is the leading multimedia resource and information provider for the healthy-products industry with print, in-person/event and e-business products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences.
The first group of projects, which is color brochures, aims to promote four trade shows. Ballantine will handle the printing and mailing of all four direct mail pieces.
Ballantine, established in 1966, is a full-service direct mail production company providing creative copy and design, print production and mailing services. Clients include The Economist, Wall Street Journal, Smithsonian Magazine and Stamps.com.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters