PrintDepartment.com, a Web-based, on-demand print and mail marketing company, said yesterday that it is providing Huff Realty agents with online printing and direct marketing resources.
Huff Realty, with sales exceeding $1 billion, has 700 agents in 12 offices serving the Cincinnati area, northern Kentucky and southeast Indiana.
The agency turned to PrintDepartment.com, Carlsbad, CA, to develop a customized online resource that lets its agents order postcards, fliers, newsletters and business cards quickly and easily on the Huff Realty Intranet.
With this partnership, Huff real estate agents can select from their corporate-designed templates or upload their own custom-designed materials. Once they click the "Send" button, the print job is sent directly to PrintDepartment.com, which handles the printing, bundling and mail processing for each agent order on the back end.
"We already had our own online direct mail marketing program, but it was relatively limited and our agents wanted something more flexible and powerful," said Joy Amann, Huff Realty's executive vice president.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters