Coastal Pushes Value of Inserts

Share this content:
Advertising inserts bound into magazines preprinted on heavy stock are 50 percent more effective in attracting attention than a regular ad printed on magazine stock, according to David Weiss, president of Coastal Printing and Graphics, New York.

Coastal maintains its own creative, media and printing facilities to be a one-stop source for an advertising agency's insert needs.

Weiss said preprinted inserts gain more attention and present a better value than standard magazine ads for the following reasons: four-color inserts supplied to magazines are billed at one-page black and white rates; inserts usually receive an "up front'' position in a magazine; magazines fall open to inserts printed on heavier paper; inserts feel different to the reader's fingers; colors and photographs appear sharper on high quality insert paper printed on sheet fed presses; response cards included in inserts provide a vehicle to measure the ad's impact.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Production and Printing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: