Big Flower Consolidates Marketing Units
Also, the company said that Ed Reilly, CEO of Big Flower since 1997, has resigned to pursue other interests in the media industry.
A spokeswoman for TC Advertising said the company would administer the combined divisions from its Baltimore headquarters, but the employees of The LTC Group and Webcraft would continue to operate from their current locations.
TC Advertising, which is Big Flower's largest operating unit, specializes in producing advertising insert programs and other supplements for newspapers. Big Flower, which had 1999 pro forma revenues of about $1.8 billion -- including results from several acquisitions -- was taken into private ownership by an investor group last year.