Banta, MarketTouch Enter Co-Marketing Deal

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Print and supply chain management provider Banta entered a co-marketing relationship with MarketTouch, a data and analytical solutions provider, the two companies announced yesterday.

MarketTouch will make Banta's multichannel marketing solution, Sync Interactive Marketing Suite, available to its customers. Banta will let customers of its Sync solution connect to MarketTouch's database and analytic services.

Sync users can connect to MarketTouch's business-to-business and business-to-consumer database immediately after creating and personalizing an e-mail or document, create a list, attach it to the marketing material and pay for the entire process in one transaction.

They also can access MarketTouch's QuickTurn Analytics custom modeling service for improved marketing precision.

Financial details of the co-marketing relationship were not disclosed.

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