Avery Addresses Small Firms' List Needs With Site
The direct mail marketing group of Avery Dennison Worldwide Office Products, Brea, CA, has relaunched its Print and Mail Center Web site.
The newly revamped site makes it easier for visitors to rent residential or business mailing lists based on demographics for prospects they are trying to reach.
For example, realtors can target new sales leads down to a specific ZIP code to reach potential customers that have a certain income level. They can even differentiate between customers who own or rent their homes.
The Print and Mail Center targets small business owners in industries such as real estate, nonprofit, financial services, medical, dental, salon and spa and retail.
The ability to reach new sales leads based on demographics for potential new residential and business customers is a huge step for this segment, according to the company. Typically, the time and costs and associated with creating direct mail campaigns for small offices or home offices can be prohibitive. The Print and Mail Center's goal is to provide a solution to their printing and mailing needs.
The site offers Web-based printing and mailing services for postcards, brochures, self-mailers, newsletters, holiday cards, business cards, letterhead and invitations. It also passes along discounted postage rates to small business and home office customers when their order may not qualify for bulk mail rates.