ARI, Milwaukee, introduced a personalized postcard service last week so equipment dealers can communicate with their manufacturers and distributors better.
ARI MailSmart provides seven postcard templates for dealers in the outdoor power industry to help them publicize key events and activities in their business, such as open houses, grand openings, online ordering, spring and winter equipment tune-ups and service specials.
According to ARI, dealers can place their orders online and customize the postcards to include photographs, offers and dealer information. ARI provides the layout, copy, printing and mailing of the postcards. It also can provide list sourcing and database management services.