Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

The company infuses print with digital to create a harmonizing ad experience.

Millennials Save In All Channels

Millennials Save In All Channels

Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Who Mobilized Consumers' Shopping Habits? It's All You!

Who Mobilized Consumers' Shopping Habits? It's All You!

The Time Inc. publication condenses content and ecommerce into a single mobile page

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

The brands partner to promote safe driving in an integrated campaign

A BAZAAR shopping experience

A BAZAAR shopping experience

Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.

Michaels selects LogicSource for print procurement

Arts and crafts retailer Michaels Stores has selected procurement firm LogicSource to manage the company's consolidated five-year, $250-million print-procurement budget. LogicSource will assist Michaels in identifying cost-savings and operation enhancements through 2015.

RR Donnelley buys Sequence Personal

RR Donnelley buys Sequence Personal

Printer RR Donnelley & Sons Co. has acquired Sequence Personal, a New York-based custom publishing and advertising-personalization company.

ZenithOptimedia downgrades 2011 ad spend forecast

ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.

Digital to spur ad spending growth in next four years: PricewaterhouseCoopers

US advertising spending will grow at a 4.2% compound annual growth rate (CAGR) through 2015 to $208 billion, according to a report released June 14 by PricewaterhouseCoopers (PWC). The advisory firm also reported that US ad spending increased by 5.4% in 2010, rebounding from a 14.4% drop the prior year.

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