Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.
While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales.
Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips.
Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.
Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.
Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.
Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics
Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the mix, in order to reach consumers on several fronts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.