Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

Pushing the envelope

Pushing the envelope

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Consolidation transforms the printing industry landscape

Consolidation transforms the printing industry landscape

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.

Print stages a comeback

Print stages a comeback

The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren

Rising paper costs, postal price increases force adjustments

Rising paper costs, postal price increases force adjustments

Marketers sound off on how rising costs are impacting strategies.

Smart practices for b-to-b newsletters

Smart practices for b-to-b newsletters

Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales.

Search buying after Yahoo-Microsoft deal

Search buying after Yahoo-Microsoft deal

Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips.

Variable data helps make print personal

Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.

VDP's evolution leads to many new options

Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.

Variable data printing makes its mark

Variable data printing makes its mark

Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.

Deliver top results with digital production

Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics

Small business printing power

Small business printing power

The popularity of multifunction printers is growing as small to midsize companies discover how the devices help them compete with the big guys.

Bilingual print proud

Bilingual print proud

How one healthcare company tackled its dual language printing challenges.

The smile of success

The smile of success

Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.

Print Central

Print Central

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.

Print & production potential

Print & production potential

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

Power of the portal

Power of the portal

Web-to-print technology helps marketers manage brands consistently across corporate outposts.

Add print to the integrated picture

Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the mix, in order to reach consumers on several fronts

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