Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.
Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.
In any economy, it's important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let's start with one of the most overlooked questions: "What pieces are optimally produced on your equipment?"
Color printing has become more affordable for direct marketers, but still adds to a campaign's bottom line. Our experts debate the value of investing to color your company's marketing.
In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to learn new skills, and workers in this field can be resistant at times.
With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or are contemplating outsourcing their mail and print distribution operations should take note: It's easier and more cost-effective being green.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.