VDP's evolution leads to many new options

August 17, 2009

Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.
 

Variable data printing makes its mark

Chantal Todé May 08, 2009

Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.
 

Deliver top results with digital production

March 30, 2009

Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics
 

Small business printing power

Chantal Todé January 19, 2009

The popularity of multifunction printers is growing as small to midsize companies discover how the devices help them compete with the big guys.
 

Bilingual print proud

Chantal Todé December 15, 2008

How one healthcare company tackled its dual language printing challenges.
 

The smile of success

Chantal Todé September 12, 2008

Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.
 

Print Central

Chantal Todé July 14, 2008

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.
 

Print & production potential

Chantal Todé April 21, 2008

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.
 

Power of the portal

Chantal Todé February 18, 2008

Web-to-print technology helps marketers manage brands consistently across corporate outposts.
 

Add print to the integrated picture

December 14, 2007

Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the mix, in order to reach consumers on several fronts
 
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