AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program and in-store promotional tie-ins aimed at the company's current customers. The campaign will include running more than 2,800 prime-time commercials on nine major cable TV networks over the next two years as well as full-page ads in People magazine. Created and produced by DDB Needham Dallas, the campaign addresses the miracles that AlphaGraphics' stores can deliver to customers who need difficult or short-deadline design, copy and print jobs. The TV spots will air on A&E, CNBC, CNN, CNN Headline News, Comedy Central, Discovery Channel, E! TV, Lifetime and the Weather Channel. "This new, fully integrated campaign represents a quantum leap in elevating awareness of our brand in every market," said Mike Witte, chairman and CEO of AlphaGraphics.
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