Production & Printing

Digital printing is smart, cost-effective

Jan Riecher, VP and GM, Americas Graphics Solutions Business, HP September 28, 2009

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.
 

New VDP platform from Advanced Image Direct integrates Salesforce

Chantal Todé September 25, 2009

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously.
 

UPS Store, Mail Boxes Etc. conduct localized effort to promote Web printing service

Frank Washkuch September 22, 2009

Local branches of Mail Boxes Etc. and the UPS Store, both UPS companies, are conducting a multifaceted marketing effort to promote online printing services, which allow consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.
 

National rollout of FedEx Office print platform completed

Chantal Todé September 21, 2009

FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May. Working with commercial printer VistaPrint, FedEx Office has created a digital self-service tool for small business owners to create and order custom business cards, letterhead and marketing collateral. The service is available in the more than 1,100 FedEx Office stores either via an in-store kiosk or from the computer terminals available for customer use.
 

HP and RRD partner on digital inkjet initiatives

Chantal Todé September 14, 2009

Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop digital printing solutions for inkjet-based digital presses.
 

HP and Pitney Bowes partner to offer integrated print and mail system

Chantal Todé September 11, 2009

HP and Pitney Bowes announced an alliance at the Print 09 trade show on September 11 through which Pitney will manage sales of the HP Inkjet Web Press for the transactional and trans-promotional print markets. Pitney will offer the product as part of the Pitney Bowes IntelliJet Printing System, which is used by large volume mailers. The system includes the HP T300 Color Inkjet engine, a high-speed Pitney Bowes mail finishing system, and a single service and support team.
 

Vertis appoints Calta first CMO

Nathan Golia September 08, 2009

Vertis Communications named Kathy Calta its first CMO, effective September 1. She most recently served as partner at interactive agency Rosetta. The goal of creating the position, Calta said, is to help the company work more closely with its clients.
 

HP helps marketers reach consumers' printers directly

Chantal Todé September 08, 2009

HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.
 

Do oversize postcards add value to mailings?

August 31, 2009

The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are they worth it? Two experts examine options.
 

VDP's evolution leads to many new options

August 17, 2009

Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.
 

Sinclair Oil, InfoPrint deal brings transpromo to b-to-b space

Chantal Todé August 10, 2009

In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint.
 

Harte-Hanks brings new talent into Shoppers business

Chantal Todé July 16, 2009

Harte-Hanks made a pair of recent hires to its Shoppers business as it looks to build synergy between its print strategy and its online and mobile marketing. So Young Park has been named VP, marketing for PennySaverUSA.com and will oversee brand and consumer marketing for PennySaverUSA's network of sites. Doug Williams has been named VP, e-commerce for PennySaverUSA.com and will oversee online sales, b-to-b partnerships and advertising products.
 

Johnson & Quin acquires certain assets of Staples' direct mail division InteliMail

Chantal Todé July 06, 2009

Direct mail production and printing services provider Johnson & Quin has acquired certain assets of Staples Print Solutions' direct mail division InteliMail. The deal brings Johnson & Quin customers in the financial services, retail and government arenas as well as additional bindery, lettershop and affixing capabilities.
 

Printers look to merge in slowdown

Carol Krol June 12, 2009

Print service providers are responding to one of the most challenging economic environments ever by joining forces and expanding services to compete.
 

FamilyFun plays up Disney connection, launches custom pub division

Lauren Bell June 11, 2009

FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.
 

Quebecor World declines RR Donnelley's offers

Chantal Todé June 10, 2009

Ailing printing company Quebecor World has rejected RR Donnelley & Sons latest offer to acquire it and, instead, has decided to proceed with a reorganization plan currently underway as a result of bankruptcy proceedings. Quebecor World has said it could emerge from creditor protection by mid-July.
 

Schmidt acquires Solar's card deck business

Chantal Todé June 10, 2009

Schmidt has acquired the cooperative direct mail business of Solar Communications Inc., including Solar's collating assets and paper outer-wrap technology. "The business-to-consumer portion of our business has been growing significantly over the last few years and this acquisition provides a good opportunity to continue that growth and add some capabilities that we didn't have," said Jeff Winter, director of sales and marketing at Schmidt.
 

Summer Sale starts July 1 for eligible mailers

Cara Wood June 05, 2009

The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.
 

Bonnier snags five HFMUS titles

Lauren Bell June 02, 2009

Bonnier Corp. completed its acquisition of five Hachette Filipacchi Media US brands on Monday, June 1. The five acquired brands — Popular Photography, Flying, Boating, Sound and Vision and American Photo — fit snugly with Bonnier's existing catalog of special interest titles, which includes Scuba Diving, Field and Stream and Saveur. All five have print magazines, but they also encompass Web sites, books, licensing agreements, videos and branded events.
 

Archway moves into consumer promotions with acquisition

Chantal Todé May 27, 2009

Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to acquire the supply chain management division of Resolve. The deal is expected to close at the end of June. While the two companies have competed in the past on the business-to-business side on fulfillment of marketing and point-of-sale materials, the deal with Resolve brings capabilities in consumer-facing marketing materials.
 

HP to reposition MarketSplash, pilot DIY design service for printers

Chantal Todé May 21, 2009

HP has eliminated all advertising for its online marketing design services Web site MarketSplash and will shut down the site in September in order to relaunch it as a platform exclusively for HP customers soon after. The company is also looking at testing a program that will enable print service providers to offer design services through MarketSplash.
 

ParadyszMatera

May 18, 2009

ParadyszMatera's major disciplines include direct mail, insert and print, e-mail and digital. Click headline above to view ParadyszMatera's full profile, complete with capabilities and company history.
 

Russ Reid

May 18, 2009

Russ Reid's major disciplines/capabilities are direct mail, television, internet, radio, mobile, print, outdoor and integrated campaigns for nonprofit organizations; government relations for nonprofit clients. Click headline above to view Russ Reid's full profile, complete with capabilities and company history.
 

Schawk Retail Marketing

May 18, 2009

Schawk's major disciplines/capabilities include brand point management, creative development, retail print advertising, direct marketing, catalog, in-store merchandising, photography. Click headline above to view Schawk's full profile, complete with capabilities and company history.
 

Tucson Citizen shuttered, despite bids

Lauren Bell May 15, 2009

On Saturday, May 16, Gannett Co. is publishing the last print edition of its Arizona-based daily the Tucson Citizen. The 20,000-circ paper — Arizona's oldest — will live on as a Web site that focuses only on opinions, with no news or community updates. Gannett will uphold its joint publishing partnership with Lee Enterprises' Arizona Daily Star, also based in Tucson.
 

RR Donnelley makes offer for Quebecor World

Chantal Todé May 13, 2009

RR Donnelley & Sons has expressed interest in acquiring all or substantially all of Quebecor World's assets and properties, and is offering to pay Quebecor debtors approximately $957 million cash and 30 million shares, valued at $394 million as of the closing price on May 11.
 

Variable data printing makes its mark

Chantal Todé May 08, 2009

Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.
 

RR Donnelley's Q1 sales, earnings drop

Chantal Todé May 07, 2009

R.R. Donnelley & Sons Co. reported net sales for the first quarter ended March 31 totaled $2.5 billion, an 18.1% decrease from the first quarter of 2008. The sales drop included a 3.5% negative impact from changes in foreign exchange rates and volume declines across substantially all product lines, as well as continued price pressure.
 

VistaPrint teams up with FedEx office, launches e-mail services

Chantal Todé May 01, 2009

VistaPrint Limited and FedEx Office (formerly FedEx Kinko's) have teamed up in a multi-year strategic alliance that has VistaPrint providing business stationery and marketing materials for FedEx Office's customers. In addition, FedEx will be a primary express carrier for VistaPrint's orders coming from its production facility in Windsor, Ontario, to locations in North America.
 

Direct Group to combine direct mail and fulfillment operations

Chantal Todé April 22, 2009

Direct marketing solutions provider Direct Group will be consolidating its direct mail, digital printing and fulfillment operations into one location over the remainder of this year and anticipates eliminating approximately 50 positions as a result. "We want to optimize our associates, equipment and facilities infrastructures," said Don McKenzie, president and CEO at Direct Group, of the move.
 

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