In a time when traditional advertising and marketing strategies are losing effectiveness, guided selling gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.