Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

In this webinar, we'll discuss the 10 things we learned from launching a new product and rebranding our company.

News Byte: Lenovo's Newest Product Engineer is Ashton Kutcher

News Byte: Lenovo's Newest Product Engineer is Ashton Kutcher

By

World's biggest seller of PCs introduces new celeb employee and new tablet on the same day.

Marketing News Bytes: June 20, 2013

Marketing News Bytes: June 20, 2013

By

Updates on companies, products, and people

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

By

Updates on companies, products, and people

Marketo Launches Customer Engagement Engine

Marketo Launches Customer Engagement Engine

By

The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.

Social Insight Built to Order

Social Insight Built to Order

By

Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marketing News Bytes: January 11, 2013

Marketing News Bytes: January 11, 2013

By

Updates on companies, products, and people

A public square for marketers

A public square for marketers

By

Marketo reveals a new gathering place for marketers to share their best tactics.

Adobe promotes marketing platform unification

Adobe promotes marketing platform unification

By

Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display.

Taco Bell says: 'Live Mas'

Taco Bell says: 'Live Mas'

By

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Will the new BlackBerry Curve pull RIM back from the brink?

Will the new BlackBerry Curve pull RIM back from the brink?

By

Apple's been taking BlackBerry to the cleaners sales-wise, but India is one of RIM's few growing markets, so the push there is aggressive to say the least.

The third coming: All hail the iPad3?

The third coming: All hail the iPad3?

By

Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.

Steve Jobs' resignation: Will it change the way consumers see Apple?

By

Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.

Cabela's launches redesigned e-commerce site

By

Cabela's, a mail-order, bricks-and-mortar and Internet outdoors outfitter, launched a redesigned website this week. The company's goal is to provide a more personalized and simple user experience on the e-commerce portal. Micros Systems subsidiary Fry Inc. built and designed the site.

Columbia Sportswear introduces Omni-Heat with social 'Ice Pics'

Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...