Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

In this webinar, we'll discuss the 10 things we learned from launching a new product and rebranding our company.

News Byte: Lenovo's Newest Product Engineer is Ashton Kutcher

News Byte: Lenovo's Newest Product Engineer is Ashton Kutcher

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World's biggest seller of PCs introduces new celeb employee and new tablet on the same day.

Marketing News Bytes: June 20, 2013

Marketing News Bytes: June 20, 2013

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Updates on companies, products, and people

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

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Updates on companies, products, and people

Marketo Launches Customer Engagement Engine

Marketo Launches Customer Engagement Engine

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The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.

Social Insight Built to Order

Social Insight Built to Order

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Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marketing News Bytes: January 11, 2013

Marketing News Bytes: January 11, 2013

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Updates on companies, products, and people

A public square for marketers

A public square for marketers

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Marketo reveals a new gathering place for marketers to share their best tactics.

Adobe promotes marketing platform unification

Adobe promotes marketing platform unification

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Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...