It is with heated defiance that Monica Menghini insists: "I'm not a geek."
This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.
Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.
Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May.
US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary.
Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June.
US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.
As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers.
Procter & Gamble began a coupon-insert program in specially marked products this month.
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