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Procter & Gamble

Our look at the most - and least - engaging social media

January 01, 2012

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Ad spend flat in Q3

Allison Schiff December 19, 2011

Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.

Catalina names Egasti CEO

Tim Peterson October 10, 2011

Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May.

Q1 DRTV spending up slightly as overall ad expenditures grow 4.4%

Juan Martinez June 13, 2011

US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary.

Procter & Gamble appoints digital marketing exec

Tim Peterson May 03, 2011

Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June.

Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media

Juan Martinez March 17, 2011

US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.