Procter & Gamble

Dassault Systémes clarifies the complex

Dassault Systémes clarifies the complex

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It is with heated defiance that Monica Menghini insists: "I'm not a geek."

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Ad spend flat in Q3

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Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.

Catalina names Egasti CEO

Catalina names Egasti CEO

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Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May.

Q1 DRTV spending up slightly as overall ad expenditures grow 4.4%

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US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary.

Procter & Gamble appoints digital marketing exec

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Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June.

Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media

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US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.

Marketers strike a balance between skeptical teens and their cautious parents

Marketers strike a balance between skeptical teens and their cautious parents

As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers.

P&G begins insert coupon program

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Procter & Gamble began a coupon-insert program in specially marked products this month.

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