Procter & Gamble appoints digital marketing exec

Share this article:
Consumer packaged goods company Procter & Gamble (P&G) has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce, confirmed Tonia Elrod, associate director of external relations at P&G, via email. She said Laviz will transition into this role by the end of June.

Laviz will be responsible for “driving P&G's digital brand-building strategy and expertise,” Elrod said.

As originally reported by Advertising Age, Laviz replaces Lucas Watson who will become marketing director of P&G's personal healthcare global business division. Elrod said Watson's move is “typical” for P&G.

“P&G typically moves employees to new assignments throughout their career,” she said.

Laviz, a 16-year P&G veteran, previously served as associate marketing director for the company's Always brand. She will report to Marc Pritchard, CMO and brand-building officer, and Alex Tosolini, VP of e-commerce. Brand managers in P&G's digital brand-building and e-commerce divisions will report directly to Laviz.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions