Private View

Share this article:

Nothing cuts through the clutter like a pigeon. I'm sure this well-executed mailing got noticed, but I would have loved a campaign that dramatized the very real product advantage, rather than burying it under the competitors' shortcomings.

Similarly, Virgin isn't bringing much to the party: Behind the urban art direction is a pretty basic retail site that doesn't even let you try before you buy. In a world where music is fast becoming free, you need more than a discount to be relevant.

The Sprouse brothers, however, know what their audience wants. Harnessing the teen desire to find and own the merchandise is a great idea. Partnering with StyleFeeder to help them get their hands on it is genius.

 

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions