Private View

Share this article:

The calendar visual on the Papa John's promotion is confusing. The numbers 4, 8 and 13 distract the viewer from the important information of 7/7/07. Not to be picky, but shouldn't the giveaway feature 7,707 pizzas? And by their own logic, wouldn't the luckiest day of the century be 7/7/77? We'll have to wait seven decades to know.

 

Free minutes with Jajah! Everybody likes free stuff, but when I have to involve my friends it starts to smack of pyramid schemes and I get nervous. And with “Free trial,” “Free minutes” and “Free your voice,” the campaign was too free with the word “free.” Clean, attractive graphics, if somewhat predictable.

 

New Home Source was well organized, involving and relevant to the home-buying audience. It was rich in information and a well executed, great idea. –Martin Buchanan, Executive creative director/Managing partner, Trone

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Features

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

All Marketing Is Direct

All Marketing Is Direct

Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.