Private-sale e-commerce sites ride a second wave

Share this article:

After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again.

Not familiar with private-sale sites? Think of them as a club for bargain hunters. If you are a member of a certain site, you'll have access to deep-discounted items available for a short time, generally one to three days.

In August, Overstock.com launched its own private-sale site for home goods, Eziba.com. Trip Advisor announced Tuesday it has launched SniqueAway for travel deals. And on September 13, the invitation-only fashion marketplace I-Ella.com will go live, allowing members to “shop celebrity closets.” (I wish I could elaborate, but there is practically no information available about who is behind I-Ella or how to contact them.)

Other already-established private-sale sites include Rue La La (clothes and jewelry), Jetsetter (travel deals) and Zulily (baby and children's products) -- which was started by two Blue Nile veterans.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.