Private equity group Catalog Holdings buys Haband

Share this article:

Catalog Holdings strengthened its portfolio of catalog brands that includes Spiegel and Norm Thompson with the purchase of Haband Company Inc., an 81-year-old, family-owned retailer selling affordable clothing for men and women via direct mail and online.

The transaction gives Catalog Holdings access to Haband's audience of moderate to middle-income Americans over 60. Terms were not discussed, but the investment banker involved said the Habernickel family completely divested its ownership of Haband.

"We always advise our clients the time to sell is when things are going well, because they'll get a much better valuation," said David Solomon, New York-based managing director and head of the direct marketing and specialty retail group at Goldsmith Agio Helms, which represented Haband.

Haband, Oakland, NJ, uses a combination of weekly mailings, print ads in newspapers and magazines, catalogs, three retail stores and the Web site at to sell casual apparel, footwear and home furnishings.

This is Catalog Holdings' 11th catalog title. Its roster includes Spiegel, Newport News, Carabella, AB Lambdin, Norm Thompson, Sahalie, Appleseed's, The Tog Shop, Draper's & Damon and Solutions.

Catalog Holdings is part of Golden Gate Capital, a San Francisco-based private equity firm with nearly $2.5 billion under management.

The Haband acquisition leaves Jim McClane as CEO. Other members of the Habernickel family also continue to occupy managerial positions. But chairman Duke Habernickel departs with this transaction.

Haband's appeal to the baby boomer demographic was its main attraction to Catalog Holdings.

"Haband is one of the target catalogs in the category," Mr. Solomon said. "It doesn't always make the list of the top 100, but it would be in the top 20. It's a very successful business focused on the over 60-plus population - the fastest growing segment of the population."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns. Uncorks New Digital Marketing Opportunities Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.